I just read a posting on the website, http://www.spiritualprogressives.org, and clicked on the environment section which talks about the failure of environmental movements to engage the general public. One of their proposed solutions is the idea of ethical consumption, where products are stamped as being more ethical, as a result of fair labour practices and so forth. But then I started thinking about a wider concept based on the individual, what if there was an ethical consumption movement, that challenged each and every one of us to deconstruct ‘wants’ and ‘needs’, before we bought something to ask is it ethical for me to buy this, do I need this, and why do I want this? Will it increase my happiness for more than a moment and how much of my life energy goes into buying this? Is there any way to build a movement based on ethical purchasing that builds on a person’s agency and self-esteem? Has anyone heard George Carlin’s routine on ‘stuff’?